PVOLVE
Created product and packaging imagery using a combination of 3D rendering and AI generation techniques. Optimized AI workflows by mastering image composition, strategic reference selection, and prompt refinement to produce consistent, high-quality visual assets.
Work was done in collaboration with Willa Creative & Pvolve teams.
Photography & AI Integration
Captured original reference photos of products and layouts to serve as foundational image prompts, specifically guiding AI lighting and composition.
Advanced Post-Production
Executed extensive retouching in Adobe Photoshop across all generated assets to ensure exact product accuracy.
CAD-to-AI Workflows
Modeled 3D CAD assets and generated preliminary renders for products without physical samples, utilizing them as precise structural references.
Precision Layouts
Leveraged 3D-assisted AI generation to achieve exact spatial compositions, particularly for complex arrangements like the weight sets.
Final Individual Product Images
The Challenge
Generating multi-product bundle shots natively in AI causes resolution degradation and unpredictable placement.
The Solution
Established foundational scenes and platform layouts, perfecting material accuracy and atmospheric lighting before introducing products.
High-Res Modular Integration: Cropped into specific scene zones and utilized targeted AI generation (referencing prior product renders) to create each item individually at peak resolution.
Post-Production Polish: Composited all elements into the master scene, manually adjusting scale, shadows, and product labels to achieve a cohesive, photorealistic final image.
Crops of base scene to add individual items.
Base scene.
How these images are being used.
Comprehensive 3D Modeling
Built a complete digital product library, utilizing Solidworks for hard goods and Marvelous Designer to capture the intricate, dynamic configurations of soft goods.
Traditional Rendering Pipeline
Executed high-fidelity product visualization utilizing KeyShot and Adobe Photoshop prior to AI integration.
AI Reference Engineering
Repurposed the 3D CAD library to generate spatial references for AI generation. This unlocked the ability to create complex, gravity-defying layouts (such as floating products) that bypass the physical constraints of traditional photography.
