Defining the Next-Gen Unboxing Experience I led the conceptual development of the packaging and Out-of-Box Experience (OOBE) for Peloton’s next-generation hardware.

Did user studies on how a package will be transported and assembled at home. Looked at ways to improve unboxing experience and make assembly process hassle free.

My role bridged industrial design and visual storytelling; I moved concepts from initial sketches to complex CAD assemblies, ultimately creating photorealistic renders used to secure executive stakeholder buy-in. Beyond individual contribution, I established rendering standards and mentored the wider team on advanced visualization workflows.